About SNAXFARM
The House Behind Thailand's Finest Snacks
ระบบแม่ที่อยู่เบื้องหลังขนมไทยที่ดีที่สุด — บริหาร House of Brands ส่งออกสู่ทั่วโลก
Our Story
From souvenir shop to global house of brands
It started as a local souvenir shop, serving travelers passing through with handmade Thai snacks.
That shop grew into an OEM factory, producing for retailers across Thailand.
The factory became Thailand's #1 roll wafer exporter, shipping to markets worldwide.
Today, SNAXFARM is a House of Brands — Vilai, PapaCoco, RollMax, Kaew — with its own ecosystem of production, distribution, and retail.
Vision & Mission
Where we're going
Vision
เป็นบริษัทขนมไทยที่ Buyer ทั่วโลกนึกถึง
The Thai snack company global buyers think of first.
Mission
บริหาร House of Brands + ออกแบบ Ecosystem + รักษามาตรฐานสูงสุดเป็น "floor"
Our Promises
Three commitments
Quality Assurance
Highest global standards as our floor, never our ceiling.
Portfolio Completeness
Premium to mass, every segment covered.
Ecosystem Value
Production, distribution, retail — integrated for buyers.
Architecture
House of Brands
Sub-brands lead for B2C consumers. SNAXFARM is the seal of trust for B2B buyers.
Premium
Vilai
Better
PapaCoco
Mass
RollMax
Heritage
Kaew
Group Companies
The wider ecosystem
Active Plus
Export operations
APB Retail
Thailand domestic distribution
Simple Workspace
Office & shared services